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Why Digital Marketing is Important in This Era?

Bisnis | Friday, 05 Jan 2024, 07:46 WIB

Digital marketing is the practice of promoting and advertising goods, services, or brands through digital channels, platforms, and technology. It makes use of electronic gadgets and the internet to interact with potential clients, reach a target market, and promote business expansion.

A broad variety of online tactics and activities are included in digital marketing, such as: Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing, Influencer Marketing, Online Advertising, Analytics and Data Analysis.

Why Digital Marketing is important in this era? digital marketing is crucial because it fits with how consumers engage with brands, make decisions about what to buy, and consume information. It gives companies the means to efficiently engage with their target market, maximize marketing expenditures, and maintain their competitive edge in a world dominated by digital technology.

Examples of digital marketing applications are:Marketing using Social Media (SMM):To highlight the Brew of the Month, BeanBuzz produces aesthetically appealing posts and stories on Facebook, Instagram, and Twitter.To connect with local audiences, coffee lovers, and users of relevant hashtags, they employ tailored advertising.Influencers use social media to spread the word about their experiences, which expands their audience and increases traffic to BeanBuzz's online store.

Mobile Marketing: Customers may conveniently browse and buy the Brew of the Month on BeanBuzz's website thanks to its mobile-friendly features.

Email Marketing:Each month, the coffee shop's subscription list receives a newsletter in which the Brew of the Month is introduced along with tasting notes, comprehensive descriptions, and special subscriber discounts.They have CTAs that are clickable and take users straight to the online store for simple purchases.

The terms search engine marketing (SEM) and search engine optimization (SEO): BeanBuzz makes sure its website appears highly in search engine results by optimizing the content with keywords associated with the coffee blend that is promoted. They target consumers looking for local coffee shops or specialty coffee blends with their Google AdWords advertisements.

Content Marketing: The coffee shop writes blog entries and articles on its website that explore the history of each blend, brewing methods, and the origins of the coffee beans that are now on display.Links to the online store are included in their social media sharing of this content. Influencer Marketing:In order to provide interesting material that highlights the Brew of the Month, BeanBuzz collaborates with regional influencers or coffee lovers.