Carolina Shalihah Danithama
Selling Online: Easy Ways to Start a Business in the Digital Era
Bisnis | 2025-06-22 10:37:58
Nowadays, almost everyone has a cellphone and has internet access. From there, business opportunities are wide open. In the past, if you wanted to start a business, you had to rent a place, stock many goods, and spend a lot of capital. Now? Just have a product, social media account, and intention.
Selling online is one of the easiest and cheapest ways to start a business, especially for beginners. Many people who initially just tried it out continued and became a source of steady income.
Why is selling online attractive?
First, the capital is flexible. It doesn't have to be big right away. Some even start without stock, aka the dropship system. Second, the market is vast. You can sell to people in other cities, even abroad, without leaving home—third, easy promotion. You can reach buyers quickly with social media like Instagram and TikTok or marketplaces like Shopee and Tokopedia.
Where to start?
If you're starting, here are some simple steps you can follow:
1. Determine the product you want to sell
Choose something you like or understand. It could be food, clothes, skincare, handicrafts, or even second-hand goods.
2. Choose a sales platform
It could be through social media (Instagram, TikTok, Facebook) or marketplaces (Shopee, Tokopedia, etc.). Start with the one you're most familiar with.
3. Attractive product photos
You don't have to use an expensive camera. A cell phone can also do it if the lighting is good and neat. Aesthetic photos can make people interested.
4. Write a transparent and honest description
Explain the size, material, benefits, or how to use it. Don't exaggerate so that buyers are not disappointed.
5. Consistent promotion
Post regularly, use hashtags, and utilize the story or live feature. It may be quiet at first, but the results will be visible if you are consistent.
Don't Be Afraid to Fail
It's called a business; there must be ups and downs. Sometimes quiet, sometimes busy. The important thing is to keep learning. Fix what's lacking, listen to buyer input, and try again. Many online entrepreneurs started just for fun, but because they were diligent, they became truly successful.
Most importantly, you don't have to wait for perfection to start. Often, small ideas implemented immediately are more successful than big plans that are only thought about continuously.
Selling online is not just a trend but has become a new lifestyle. Anyone can start, from students and homemakers to office workers looking for extra money. There is only one key: start. Because from small steps, significant opportunities can come.
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