Livia Denaya
What Is Digital Marketing, The History and Why It Is Matters?
Bisnis | 2024-01-04 20:18:22In business and marketing, there’s digital marketing that can help businesses promote their products and brand through digital platforms and technology. So, what is digital marketing? Digital marketing is the promotion and marketing of goods and services or any other products to consumers through digital channels, platforms and electronic technologies. These digital channels can include the internet, mobile devices, social media platforms, webinars, search engines, online customer communities and other digital platforms. Digital marketing are also includes goals to reach and persuade the target audience through digital media, including email marketing, social media marketing, search engine optimization (SEO), content marketing and online advertising so the target audience will have interest to the the products that being promoted through digital marketing.
But, before digital marketing are used in many companies and brands as their marketing tactics to reach their goals. There’s histories before digital marketing blow up and most used as marketing tactics. Started from a generation ago, there are consumers were at the mercy of advertisers who spoon-fed them marketing messages across a few media channels with an advetisment such like print, billboards, television, radio. These advertisers created markets, defining and reinforcing consumer stereotypes. In the 1950s, advertising was primarily a one-way conversation with a captive audience. TV advertising grew and matured into a viable marketing medium. With the explosion of digital media and platforms, people began to engage with each other – and the companies they did business with – in new ways. The relevance of traditional print and broadcast channels declined and being changed into digital, completely changing the consumer-corporation dynamic. Digital channels opened doors for consumers. No longer passive participants in a one-sided marketing conversation, consumers became empowered authors, publishers and critics. Marketers no longer drive the discussion. Everyday consumers are now the style makers and trendsetters.
For marketers trying to compete in this new digital medium, it’s incredibly difficult to surface your content above the competitive noise. While the amount of time consumers spend on web and mobile has increased dramatically, the amount of available content has increased exponentially. More digital content is created in a day than most people can consume in a year.
The exponential growth in digital channels and digital platform has given rise to the importance of digital marketing. The importance of digital marketing is matters now. Here,s why digital marketing is important and why it is matters
1. Good for brand growth and awareness
The internet and digital platform is home to a huge source of potential customers and also our target audiences and target customers, by marketing your brand using digital marketing, the brands will be able to target a lot more people than you would normally.
Using different digital marketing channels or platforms, the products will grow and become more widely recognised, helping to raise awareness about the products.
2. Targets online customers
The majority of people that using the internet to find out about businesses, so the businesses should take a part to promote their products through digital platforms and it will be a loss for those that won’t take a part in digital platforms to promote their products. If people can’t find your business online, then the chances are that they’ll choose a competitor and lose a potential customer.
3. Affordable
Digital marketing is a lot more cost-effective than traditional marketing methods, which is ideal for businesses that have limited funds. The businesses also have complete control over how to spend the money, targeting certain marketing streams depending on the brands needs. For example, using Google Ads or commissioning some time with a videographer. Or maybe make some contents that can entertain and make the target customers interest to watch and buy the products. It also allows the brands or companies to be flexible with the money, pivoting to different marketing strategies when required. This reduces the risk of wasting precious finances and ensures money gets allocated effectively.
In conclusion, digital marketing are important and matters because it can helps the businesses promote their products through digital platforms and also they can promote it with following the trends that happening in the public so the target audiences are interest to know their products and even purchasing the products.
Sources:
1. https://www.futurelearn.com/info/blog/why-is-digital-marketing-important-for-business#:~:text=In%20terms%20of%20your%20business,your%20competitors%20in%20congested%20markets.
2. https://www.techtarget.com/searchcustomerexperience/definition/digital-marketing
3. https://www.sas.com/id_id/insights/marketing/digital-marketing.html
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