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Some Important Tips to Keep in Mind While Designing a Logo

Teknologi | Thursday, 08 Dec 2022, 20:01 WIB

A logo is like the face of your business, it presents the very first impression of your company or business to the people, which is why having an outstanding logo is very important. You will notice that every big and famed brands or businesses have a logo. Some of them are so iconic that you can easily identify the brand or business it is associated with. This is why having a unique logo is absolutely necessary, it lets the world know who you are, what your business is about and attract potential customers. A logo is widely used in many aspect of your business like your business cards, social media posts, ads and billboards, client presentations, letterheads, marketing elements, etc., but logo designing is a challenging task. A lot of thought and research is required for designing a perfect logo for your business. Today we discuss some important tips to keep in mind while designing logos which can help you to achieve a unique logo, perfect for your business or company.

Consider Your Business Ethics & Goals

When you are designing a logo, you should always consider the goals and ethics of your business first. A logo should represent what your business is about. It should be able to communicate your brands personality to the mass. You should always analyse and figure out your business goals so that while designing your logo, you can come up with a concept that represents all your company values.

Readability

A logo can be very cool looking with complex font styles and designs but what is the point of it if people cannot understand or read it properly. You should always design your logos in such a way that it has clear readability. It should be simple and easy to understand. Keep in mind that you are going use the logo for many different purposes. It will become the basic identification mark of your business so if people cannot read or understand it properly, it going to be a waste of time and money.

The Black & White Rule

Deciding on what the logo colour should be can be quite a challenge. There are almost infinite choices and possibilities so it is advisable to first come up with the basic concept arts and mock-ups in black and white which will be easier. Once you have finalised the design of the logo, you can go onto choosing a colour palette that best suits your business.

Responsiveness

A business logo is used in various different ways and implemented on various other items like business card, social media posts, billboards, promotional materials, posters, etc. So it is very important for a logo to be responsive in various sizes and orientations. For this, you need to test your logo under different size formats and maybe even prepare different versions of the logo for different usage scenarios.

Keep It Professional

Don’t make your logo unnecessarily complex by adding a lot of colors or using different fonts. One of the main function of a logo is to attract potential customers and unless your targeted customers are teenagers or children, avoid elements like multiple or rainbow colors and cartoon-like or comic styles fonts. Keep it minimal and professional. Also refrain from adding extra elements like tag lines, web addresses, phone numbers or company descriptors like ‘Inc’ or ‘Co’. These can make your logo look congested.

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